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Many argue that Drum is the world’s most popular rolling tobacco brand that boasts both a long history and a wide manufacturing and distribution at many locations across the globe. Currently owned by Imperial Tobacco, Drum was in fact originally produced by the Douwe Egberts tobacco corporation in Holland, who had then sold it to the Sara Lee Corporation. However, in the North American region Drum rolling tobacco is made by Illinois based Republic Tobacco company. As a result the global market features both the American-style flavour as well as the original Dutch flavor of Drum, which use the same harvest methods but are cured differently, resulting in differences in their taste and strength. Although there are several available kinds of Drum tobacco, currently stocks the Drum Original and the milder tasting Drum Bright Blue variants.

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